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How to do keyword research for SEO?
How to do keyword research for SEO

I’m going to share some really good stuff regarding the keyword researching How to do keyword research all of that stuff.

First, let’s understand what is keywords?

Basically, the keyword is the term, phrases, and queries that users search on search engines like Google, Yahoo, Bing any kind of search engine.

Now first starts with the fundamentals of Keyword Research and elaborate topic step by step so let’s started…

What is Keyword Research?

Keyword Research is the process of finding the Phrases, terms and keywords, the question which people like to search for the purpose to optimize content to ranks on that keyword on search engines.

Why is Keyword Research important for SEO?

Keyword Research is part of SEO. It source many aspects of SEO task like finding content Ideas, on-page SEO, content promotion, traffic growth, email outreach.

In short keywords are origin os the SEO circle They tell you a clear direction to perform your SEO tasks.

Keyword research helps you to better understand your targeted audience. Here you find which keyword has traffic and which keywords give you a targeted audience to find a customer for the business.

Best Keyword Research Tool

Keyword Research Tool is the online tool which provides all the data of keywords like traffic, CPC, sites ranking of that site SEO difficulty, keyword difficult in all that stuff.

I want to recommend you one best tool for keyword researching which is SEMrush

SEMrush

semrush

Best Keyword Research tool

SEMrush is an SEO tool that not only helps you in keyword research but also useful in topic research competitor analysis, site auditing, backlink auditing and Advertising Research and PLA Research. In short, semrush is the all in one SEO tool for digital marketing.

Why do I recommend SEMrush?

I recommend Semrush because I personally use this tool for keyword research and like me other 5 million users are using this tool. Semrush analyzes 19 billion+ keywords and 790+ Million domains at 140+ geographical Databases.

Pros and cons of SEMrush

Pros

  • It’s the best keyword research and on-page SEO checker tool
  • Best for Topic Research tool which can help you find the blog post ideas
  • You can remove harmful backlinks using backlink audit tool.
  • SEO Content Template tool can generate the perfect SEO template for our articles by entering our seed keywords.
  • You can write a fully SEO optimize article with semrush SEO Writing Assistant.
  • And many more

Cons

  • Its cost is High $99.95/Month which not Affordable 
  • It takes time to learn all features of SEMrush tool
  • Semrush UI not great they can use more graphical interface.

How to do Keyword Research for SEO?

We demonstrate Keyword Research is done in 3 steps which Include

  • Find keyword Ideas
  • Check Keyword Difficulty
  • Choose A Keywords

So

let’s demonstrate it step by Step 

Find keyword Ideas

Now First we find the keyword Ideas basically Here you create lists of tons of keywords.

Here I’m going to share some proven strategies to find the keyword ideas online.

Search Online Google

To search on Google is the really cool and best way to get keyword ideas.

Here First search-related core queries in Google. For instance, Let’s search
“Digital Marketing”

Then go to the bottom of that particular page We’ll see some popular keywords list in Search related to “keyword”

Pick these keywords in your keyword ideas.

search online on Google

For more keywords click on one of the related keywords in that list and go to the bottom and follow the same process through this method you can generate a list of keywords by using Google.

Pro Tip:-

Related To keywords are the most popular keywords which people like search on Google.

Google trends are the one free tool you can use to find keywords online. Here you can see the trending things on Google.

Search your core term here you’ll get the searching trends of that keywords and at the bottom at related queries, you can see some popular keywords which are trending on Google.

Use Google trends

If You want then you can compare to related queries in Google trends see the comparison like this

Check out the Google trends graph

Use Reddit for keyword Research

Chances are more that your target audience will discuss on Reddit. 

So you can use Reddit to find the keyword ideas on that platform 

But How:

Suppose your niche is digital marketing. Then find the digital marketing subreddit and Subscribe it.

digital marketing subreddit

Check out the most discussed thread in subreddit. And find the keyword used repetitively in the comment. You can add it to your list.

Pro Tip
Keyworddit is a free SEO tool that provides data of Reddit about words and Phrases that people use.

Use Answer the Public

Answer the public is a very great tool to find popular questions which are trending  on search engines like  Google

Click on the Search bar and type your keyword.

Answer the public for find trending question

Then You can see the list of keywords with the different WH words. CHoose some genuine questions and add to your list.

Note:- Don’t include all the questions in your keyword list find some genuine keywords which you can include in your articles.

Use Google & Youtube Suggest

Google & Youtube suggest means when you search on Google & youtube some keywords include your query you search.

Google suggest

In Google Suggest Google shows most of the queries people search on Google. The same thing happens in the Youtube search.

Youtube suggest

Use Semrush Keyword Magic Tool

The best method to find the keyword variations are semrush Keyword Magic tool.

First, go to the semrush dashboard and click on keyword Analytics>>keyword Magic Tool

Semrush Keyword magic tool

Then click on the Search bar and type your topic like digital marketing, content marketing, Health, Keto diet, etc.

keyword ideas

Then You’ll get the tons of keyword ideas in various formats, like prepositions, question, long-tail keywords etc.

Pro Tip:- You can create a list on semrush by adding your chosen keywords into your keyword managers.

Check Keyword Difficulty

Now you make a list of lots of keywords now let’s figure out keyword difficulty. But why to check keyword difficulty?

By checking keyword difficulty we understand that whether this keyword is competitive or not. Because competitive keyword is very hard to rank on Google Because sites rank on those keywords very competitive and high authority sites.that’s why before choosing keyword we have checked the keyword Difficulty.

You create a list of keywords which include 3 categories term

types of keywords
  • Head terms are single word phrases which have high search volume and competitive but low conversion. Like SEO, Marketing, health etc… Searcher intent to search these keywords are to get knowledge not to buy.
  • Body terms contain 2-3 words which more specific than head term these terms are less competitive than head terms Terms like On-page SEO, Content Marketing, keto diet etc… Body terms have at least 3000 visitors per month.
  • Long-tail terms are very specific and contain 4+ words in the query. Phrases like Best on-page SEO tool for WordPress, How to do content marketing for free? supplements to lose weight in 3 days etc… The long-tail term includes the question as well. These terms have a great conversion rate. Searcher intent is to purchase something that’s why they search for these queries.

Which keywords are best?

There’s no category which is best. All 3 have their own pros and cons so decide your goal first and then pick your best keywords. Like If you want to generate sales then you can find relevant long-tail and body terms and If you want to provide free knowledge and build a brand then focus on head term try to rank for them.

Note:- It’s not mandatory that long-tail keywords and body term keyword have less keyword difficulty. It depends on searchers intent.

Proven strategies to check keyword difficulty

 Use the keyword research tool

Keyword research tools are very effective & easy way to check the keyword difficulty Log in to your Semrush dashboard and click on keyword analytics section

Type in your keyword in the search bar and check the KD section. If It’s below 50% then it’s less competitive chances to rank on such sites are great. But If KD is above 50% then Then They are more competitive chances to rank for this keyword are less.

keyword difficulty

Check first-page ranking sites Authority

Search your keyword in Google and check the site’s rank in first page If more than 5 high authority sites are ranking for that keyword then It signals that keyword is more competitive.

first page ranking sites Authority

And If you see with high authority sites small sites ranking with them then you can also rank for that site as well.

Choose a Keyword

Now you have the list of keyword that you create with the previous process now from this list you have choose some best keywords which friendly with your content with you want to write. 

Seriously there’s nothing any tool to choose the perfect keyword so that you have done it manually. Just you have data on each keyword.

Factors essential to choose a perfect keyword.

Difficulty

As I already explained above the keyword difficulty and how to find the keyword difficulty.

Here You have to choose keywords according to keyword difficulty. I suggest If your website is new then target the low competition keywords because those are easy to rank and as your domain authority increases you can target some competitive keywords to rank.

I personally believe that to rank on particular keyword 3 factors are essential

  • Domain Authority
  • Quality content
  • Backlinks

 Search Volume

Now many people ask the question that what’s the perfect search volume?

Well, The answer is pretty simple Search Volume varies with the industry niche check out below screenshots.

seatch volume range

To find the perfect range of your search volume searches the head term of your niche in Google keyword planner you will see the range of your potential targeted audience.

So from your list, you have to choose the keyword according to that range.

CPC

CPC is the important metric you need to consider while picking your keyword.

CPC shows audience spending capacity while visitor search for that particular keyword. 

If you are doing business keyword research then you must figure out such keyword that has high CPC in your niche.

check CPC

Because targeting zero CPC keyword doesn’t make any sense to target. 

Before choosing the keyword also check the keywords trends on Google trends.

Here Google trends show you that traffic graph of that keyword. Pick the keywords whose graph are going upward with time.

Because such keyword gives you some best results in future as well.

Like On Google trends you can see that I search “Podcasting” You can see that graph is going 

up and up because the demand for that keyword increases in future.

Keyword trends

Organic CTR

If you working on a particular keyword then don’t forget to see the CTR of those keywords.

Because Google doing some crucial change in their system which reduces CTR of that keywords. Like Featured snippet. Due to featured snippet  visitor doesn’t click easily on your website because they get their answer already on Google

Also, Google Pack their searches with Ads. Firstly you see the ads and then organic result. Which lose the CTR of that keyword. 

Organic CTR

Search volume only shows the visitors who search for that keyword but CTR shows exactly how many people really click on that organic result. If the ratio of this two metric is good then you can pick that keyword as well.

Conclusion

In keyword researching lot’s of factor you have to considers to get the perfect keyword and then working on it.

After reading this article one people feel that keyword research is hard and some people feel very easy but I want to say one thing that implementation is the key of your answer Don’t just read this article implement this and experience yourself.

I personally feel keyword research is very easy.

I hope You understand how to do keyword research?

Now It’s your turn tell me Your opinion about keyword research in the comment section.