There is no doubt that the internet is growing rapidly. As it grows the fundamentals of the online business changes. And the prospect of people buying online has changed. Many people buy what they can see.
So the sales and marketing is the part of business. But still some business entrepreneur confused and ask same question that
Is sales a part of marketing?
Yes sales is the part of marketing but not exactly the same as marketing.
You understand that because of marketing sales is done. The burning desire of marketing is sales. So sales is different and marketing is different for sales funnel guide you can read.
Now in this article we compare sales vs marketing to get a better understanding of marketing and sales.
What is Marketing?
Marketing is the action taken in business to create interest and gather knowledge about the targeted customer.
In more simple words marketing is the the Creating advertisement and get the ads towards the consumer.
Also marketing is creating content that tells people about your business.
Marketing includes selling of products, advertisement, delivering the product to consumers and other businesses.
What is sales?
Sales is the transaction between two parties in which one is buyer and second is sellers. Typically exchanged goods and services on behalf of money or assets.
In other words, sales is the agreement between buyer and seller regarding the price of security.
In business sales is the source of income to get money into the bank by selling a product or service.
Difference between Sales and Marketing
Sales and marketing are the two elements of your business and organization they both impact on your lead generation and revenue.
Basically sales are the activities to lead the selling of product or service. But in marketing you create interest among people about your product or service.
There are few differences between sales and marketing that we compare with some key points.
The first key point is goal sales and marketing have their own goals that you need to set. At the end they focus on the revenue generation for the company.
The Goal of marketing is to promote business brands and make aware people about company services, brand building advertisements. Also the marketing is responsible for product pricing and communication with customers to get know about what they want.
Sales goal is to increase sales volume and set sales ethics and calculated month over month some time its quarterly. Sales management defines targets and calculates how much their salesperson, department needs to sell.
Tool and Resources
Also tools and resources required for sales are different from marketing. Which we learn next but tools are same for both like CRM stands for customer relationship management. CRM is a tool that is used in both sales and marketing because both departments need to maintain their customers’ relationship for growth.
Social media is also one tool which is common in sales and marketing because in such a platform audience is present and marketing is done for Branding and communication and in sales need customers so for both social media is boon.
- Search engine optimization (SEO) tool
- Conversion Rate Optimization (CRO) tool
- Project management tool
- Content creation tool
- Social media Marketing tool
- Data reporting tool
- Email marketing tool
- Meetings app
- Invoicing software
- Inventory tool
- Documentation tool
As technology grows the two tool which add up in sales and marketing is AI and live chat bots
But this type of integration isn’t possible until companies not adopt new software technology.
In sales and marketing proper knowledge of strategies should have because without having proper strategies no one can do marketing.
Here’s some common Marketing strategies that you can use:-
- Internet Marketing
- Blog marketing
- Search Engine Optimization
- Video Marketing
- Social media Marketing
Some Common Sales Marketing strategies are :
- Inbound Marketing
- White label Marketing
- Sales outsourcing
- Solution Selling
Each and every sales strategy helps a buyer to solve a problem, achieve a goal, or satisfy a need. And hopefully, the sales team’s selling technique will lead to a sale and a new customer.
Want to know more sales and marketing strategies get a free copy of sales and marketing checklist
Blueprint of sales and Marketing for 2020
Sales and marketing are those pillars that bring revenue to the business. So to prepare a proper blueprint of it is so important.
Here we seen the sales vs Marketing blueprint and see the difference
The sales blueprint for 2020
- Plan sales funnel
- Capture your sales
- Enhance sales than previous results
- Try to upsell your customers
- Always guide customers about your service.
The Marketing Blueprint for 2020
- Mapping your marketing strategy
- Run campaigns of Ads
- Pushing out content for free
- Record marketing results
- From records find something new
- Find new strategies to enhance Marketing
These are some step by step short sales and marketing blueprints. For brief study we cover it in other types of content.
Sales and Marketing pillars make the business more rapid and run the business to ensure proper growth of business. Need to implement both in a simultaneous manner that helps to get that result.
In this article we compared sales vs Marketing to get brief knowledge of it before we end with this post. Let’s take a short recap of what we learned in his post.
Firstly we learn both sales and Marketing definition then we compare sales and Marketing with four categories.
- Tools and Resources
- Blueprint of sales and Marketing
I hope you like this blog. Now you tell me your opinion in the comment section.